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Every year, more politicians,
economists, engineers, physicians and scientists agree that we need to
get North Americans out of the car and into active transportation.
“Edmonton Bike Shorts” expose the joy and determination of the modern
urban cyclist, inspiring a new generation to live their ecological
values, while providing progressive politicians with ammunition for
funding cycling infrastructure.
“As politicians, we can move the pieces
around on the big battle map, putting bike lanes here and sidewalks
there, but we need to understand the psychology.” (Don Iveson, Edmonton
City Councilor, Jan 2009)
Edmonton Bike Shorts
Series - Introduction and overview
“Bike Shorts”
are growing in popularity as one vibrant medium of the global phenomenon
known as bike culture. RBCC partners with bike-loving artists, athletes
and advocates to add music, colour, excitement, poetry. Visualize
healthy people and beautiful Edmonton scenery. Edmonton Bike Shorts
carves our unique facet of this global bicycle celebration. Filming
captures, winter commuter cycling, races, tours, competitions and
cultural events leading up to and during Edmonton’s Bike Month in June
and Bikeology Festival.
Complementing professional
videography, two helmet cams provide the cyclists’ eye view.
After playing to several
audiences in Edmonton during Bike Month, the shorts are shared at bike
film festivals across Canada, Europe and the Americas and with the
cycling world on WebTV.
Sharing Edmonton Bike Shorts (All
costs are included in the budget.)
1.
Uploaded to Bikeology WebTV and YouTube
2.
Theatrical screening during Bikeology Movie Mondays at Metro
Cinema
3.
DVD compilations promoted to Bike Film Festivals world-wide
4.
Excerpts aired on Made-in-Alberta
(http://madeinalberta.ca)
show on Shaw TV, Community Television
Project deliverables. Total = $15,000.00
(plus GST)
1. Four bike shorts – released
bi-monthly May and June 2009
- screened at Metro
Cinema over five Bikeology Movie Mondays
- excerpts aired on Made-in-Alberta on Shaw TV, Cable 10
- uploaded to BikeologyTV and YouTube
- compiled on “Edmonton Bike Shorts (working title)” DVD
2. “Edmonton Bike Shorts
DVD”
- 60 minutes
(approx) of Edmonton Bike Shorts compiled (includes some retrospective
shorts)
- sent to 10 Bike Film Festivals internationally
3. Edmonton Bike Shorts
WebTV
- BikeologyTV
web site goes live June 2009, shorts uploaded in Flash format June/July
2009
- uploaded to YouTube account “BikeologyTV” June/July 2009
Support a Short: $2500.00
ea. ($10,000 all four).
Support the DVD and WebTV Channel: $5000.00 total
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